What's a Black Sisyphus?

As seen in our mission statement, we believe in using the power of art to disrupt daily routine to give it texture, personality, and spark inspiration.

A big part of accomplishing this is the creation of unique and engaging products, but the other part of that puzzle is building a world around it all.

What does Black Sisyphus mean? 
[Pronounced Black Si•Suh•Fuhs] this is a reimagined version of an old Greek tale that captures the ethos of the community we're building...

For anyone whose not familiar, Sisyphus is this guy from an old Greek Mythological tale and in the story Sisyphus upsets the gods and as punishment he is condemned to roll a boulder up a hill for all eternity. Really fun stuff. 

Similar to how producers might sample older music, and create a whole new vibe, I wanted to remix the tale of Sisyphus and invigorate it with new meaning.

So I came up with this quote to recontextualize the story: 

"I WAS PUSHING A BOULDER UP A HILL WHEN THE SUN REVEALED ITSELF TO ME... I LOOKED OVER AT THE OTHER HILLS AND SAW THE SUN ON YOUR FACE TOO.”

This quote is the essence of Black Sisyphus — instead of a story about one guy who endlessly rolls a boulder, Black Sisyphus is about the realization that our individual struggles are shared, and that the journey uphill is illuminated by a sense of purpose and the collective light of community.

And I say all of that to say:

Welcome to Black Sisyphus — where every push, every creation, is a testament to the meaning we find in purpose and the strength we find in each other.

Evolution of our logo