Privacy policy

Privacy Policy

Welcome to the Privacy Policy of BLACKSISYPHUS.CA (referred to as the "Site"). This policy outlines how we collect, use, and share your personal information when you visit or make purchases on our website.

Collection of Personal Information

When you visit our Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, we gather information about the web pages or products you view, the websites or search terms that led you to our Site, and how you interact with our Site. We refer to this automatically collected data as "Device Information."

We employ the following technologies to collect Device Information:

  • "Cookies" are data files placed on your device or computer with a unique identifier. You can learn more about cookies and how to disable them at HTTP://WWW.ALLABOUTCOOKIES.ORG.
  • "Log files" track actions on the Site and collect data, including IP addresses, browser types, internet service providers, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about your browsing behavior on the Site.

Furthermore, when you make a purchase or attempt to do so, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

Throughout this Privacy Policy, the term "Personal Information" encompasses both Device Information and Order Information.

Use of Your Personal Information

We primarily use the Order Information we collect to fulfill any orders placed through our Site. This includes processing your payment, arranging shipment, and providing invoices and order confirmations. Additionally, we utilize Order Information to:

  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide you with information or advertisements relating to our products or services, based on your preferences

We utilize the Device Information to help us screen for potential risk and fraud, particularly your IP address. Moreover, this data assists us in improving and optimizing our Site, generating analytics about customer browsing behavior and interactions, and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

To help us use your Personal Information as described above, we share it with third parties. For example, we use Shopify to power our online store (you can find more information about how Shopify uses your Personal Information at HTTPS://WWW.SHOPIFY.COM/LEGAL/PRIVACY). We also employ Google Analytics to understand how customers use our Site (for details on how Google uses your Personal Information, visit HTTPS://WWW.GOOGLE.COM/INTL/EN/POLICIES/PRIVACY/). You can opt-out of Google Analytics at HTTPS://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT. Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or lawful requests, or to protect our rights.

Behavioral Advertising

As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at HTTP://WWW.NETWORKADVERTISING.ORG/UNDERSTANDING-ONLINE-ADVERTISING/HOW-DOES-IT-WORK.

You have the option to opt-out of targeted advertising through the following links:

You can also opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at HTTP://OPTOUT.ABOUTADS.INFO/.

Do Not Track

Please be aware that we do not alter our data collection and usage practices when we receive a "Do Not Track" signal from your browser.

Your Rights

If you are a European resident, you have the right to access your Personal Information held by us and to request corrections, updates, or deletions. To exercise this right, please contact us using the information provided below. Additionally, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (e.g., when you place an order through our Site) or to pursue our legitimate business interests, as detailed above. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

Once you place an order through our Site, we will retain your Order Information for our records unless you request its deletion.

Changes

This Privacy Policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

If you need further information about our privacy practices, have any questions, or wish to make a complaint, please get in touch with us via email at info@blacksisyphus.ca